- Timo Nikolai
- Posts
- Your ONE Thing
If you chase two rabbits...
two rabbits running away
…you will neither catch one.
Hey friends,
I’m currently reading “The ONE Thing.”
This book raises some great questions.
Below is the only question you need to ask yourself.
And hopefully, you’ll make the right choice.
What’s the ONE Thing you can do this week such that by doing it everything else would be easier or unnecessary?
“There can only be one most important thing.
Many things may be important, but only one can be the most important.”
For me, this is 100% putting out more content. More eyeballs = more opportunities.
And for you?
Where do you see the highest leverage in your work?
THE SIX LIES BETWEEN YOU AND SUCCESS
1. Everything Matters Equally
2. Multitasking
3. A Disciplined Life
4. Willpower Is Always on Will-Call
5. A Balanced Life
6. Big Is Bad
A few ideas gave me most of my results.
Some clients were far more valuable than others; a few people created most of my business success.
How to find the big ideas
1. Go small. Don’t focus on being busy; focus on being productive. Allow what matters most to drive your day.
2. Go extreme. Once you’ve figured out what actually matters, keep asking what matters most until there is only one thing left. That core activity goes at the top of your success list.
3. Say no. Whether you say “later” or “never,” the point is to say “not now” to anything else you could do until your most important work is done.
4. Don’t get trapped in the “check off” game. If we believe things don’t matter equally, we must act accordingly. We can’t fall prey to the notion that everything has to be done, that checking things off our list is what success is all about. We can’t be trapped in a game of “check off” that never produces a winner. The truth is that things don’t matter equally and success is found in doing what matters most.
See you soon,
Timo