- Timo Nikolai
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- week 25 of road to $100k/month
week 25 of road to $100k/month
PLUS: Master these 3 skills and never be poor again
Happy Sunday folks,
If you’re struggling in business, read this quote
“If you’re not a millionaire yet it’s not because your business model sucks, or the opportunity isn’t right.
It’s because you are not good enough yet.
If others in your niche made it work then you can make it work guaranteed. But you’re just not good enough yet.
It’s never an opportunity issue. It’s a skill issue.”
If you ACTUALLY develop all the skills necessary to make it and put the hours in you cannot fail. Because others made it work.
Therefore here are the 3 skills that I chose to study and master:
Master these 3 skills and never be poor again
Even if you suck at sales, this skill stack will get you to $1M / year.
Storytelling
Everyone is saying the same shit
Only the context and storytelling are what set you apart from the crowd
Attention is the new currency
Media is the highest form of leverage on the internet
Storytelling is what makes people want to read your content till the end
Copywriting
Everything you see online is copywriting
Websites are copywriting
Ads are copywriting
Video scripts are copywriting
Emails are copywriting
The better you can get your message across, the more money you will make
Traffic Generation through Short-Form Content
We live in an area of infinite leverage
Never before you could reach so many people for free
You produce 1 piece of content
That 1 piece can reach 1 person
or 1 Million people.
But it cost you the same amount of effort to produce it
This is called infinite leverage
One of my reels recently hit 1.4M views
and I started monetizing it with an ebook
Now that ebook sells automatically every single day without me having to do anything.

I’ll update you on my learning process and potentially help you learn these skills faster.
This week’s wins
Setter AI (my main biz) is scratching on the $10k mark
Got the first customer from referrals
Why is that amazing? It means customers love our product and refer it to their friends
Surpassed revenue of my previous business (Jinni AI)
Collected the first case study (super important to build trust)
This week’s struggles
Producing content consistently
How am I gonna solve that?
This is kind of a secret, but I’m working on solving the problem of consistent content creation with minimal effort. I’m developing an AI tool that will do exactly that. I’ll keep you posted.
Setter AI growth month over month is good, but need to grow faster
The constraint is finding the right icp. We have many customers from different industries, but to scale, we need to focus on 1 customer avatar.
Focus my friend & good things will happen
Uluwatu, Bali