Content is the most profitable investment in yourself

Reciprocity

It’s a law of human nature.

It means:

If you do something nice for me, I’ll do something nice for you.

I feel obligated to reciprocate.

Example:

You: I pay for lunch.

Me: I’ll pay for it next time!

What has that to do with content?

Content creation is reciprocation on steroids.

Content means giving.

Giving people value.

Malachy (a reader of my newsletter) just started with it.

After last week’s newsletter issue he started giving people advice on how to manage their finances.

If you give people value

They will want to return it

That’s why you buy online courses

That’s why you subscribed to this newsletter

Because people on the internet gave you value

And you want break even

Because you’ve received something

Making content for 1 or 100,000 people costs the same effort.

You script

You record

You hit publish

All of these steps stay the same

Whether you have 1 or 100,000 subscribers.

Few business have this amount of leverage

As Naval says:

In the next few weeks I’ll give you some actionable advice on how to get started with your personal brand.

- Timo

PS: Just starting a new AI venture. Will update you soon.