- Timo Nikolai
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- 5 Tweet Tuesday
5 Tweet Tuesday
1 minute read time. The best knowledge curated for you.
Happy Tuesday my friend,
Today I’m starting a new format: 5 Tweet Tuesday
Millions of content pieces are posted every day.
But only a few deserve your attention.
In this format, inspired by Shaan Puri, I will give you the 5 best bits of information I found online last week.
All condensed into a 1-minute email.
#1 🍿

Sell first then build.
It’s the only way.
You can be the best.
But if nobody knows you exist, you’ll have a hard time earning.
#2 🍿
There’s no demand for “average.”
— Naval (@naval)
8:09 PM • Mar 21, 2025
But what if I am average?
Go niche.
Go deeper into 1 topic
Go be the best at something.
Develop your “specific knowledge” as Naval likes to say.
Tip: Your current knowledge + AI twist.
#3 🍿
I’ve driven 250M+ views for apps using this strategy, here’s how you can too:
— Organic Mike (@CastanyMiquel)
3:28 PM • Mar 18, 2025
This guy is amazing.
He breaks down how you generate a ton of views for the product you sell.
But without coming up with new content all the time.
Worth a watch.
Here the link to the video.
#4 🍿
It will probably take longer.
But obsession over ONE thing and ONE thing only is the key here.
Then you can come far in 30 days.
#5 🍿
If you don't shamelessly promote your work, every day for the next 10-20 years, you will get stuck doing someone else's work until you realize that nobody is going to pay you if they have no idea who you are.
— DAN KOE (@thedankoe)
3:30 PM • Mar 15, 2025
This goes back to the first tweet.
Distribution is everything!
Did you enjoy this format?
Hit reply and let me know!
-Timo